JuE Wong is a strong leader and will keep the brand on course through this storm for its shareholders. They also claimed that lilial, used to give hair products a pleasant smell, has been identified as having endocrine-disrupting properties that could interfere with natural hormone functions and may pose risks to fertility and fetal development. The company's filing also noted that it had "proactively" devised a new version of the product that didn't contain lilial, which Olaplex said in a February social media post it had previously used "in small amounts as a fragrance.". BeautyMatter spoke with experts in cosmetic chemistry and consumer protection laws to understand what this lawsuit is really about and what the future may look like for Olaplex. Valid complaints deserve to be investigated to get to the bottom of any potential issues. The products also have non water-soluble ingredients, which cause the hair follicle to clog, resulting in seborrheic dermatitis and subsequently inflammation and hair loss, the complaint says. On Thursday, Olaplex began a defensive marketing push to fight back against a lawsuit accusing the brand's products of causing hair loss and scalp sensitivity and irritation. "We are prepared to vigorously defend our Company, our brand, and our products against these baseless accusations.". The case also contends that Olaplex products include an excessive amount of plasticizing agents such as glycol, the overuse of which can weaken and damage hair. More than two dozen Olaplex users have sued the company over allegations that its luxury haircare products are falsely advertised as safe for those with dry and/or damaged hair. 'If this was not the case, I would not be making this video today. The case claims Olaplex has made matters worse by failing to disclose and, in fact, actively concealing the sheer number of complaints it has received of hair loss, scalp issues and other injuries from customers and the FDA. Attorneys for the plaintiffs said they carefully considered any other causes of hair and scalp problems, but found that "the products alone are to blame.". Top Class Actions is a legal site that handles public lawsuits. "We are prepared to vigorously defend our company, our brand, and our products against these baseless accusations," it said in a statement on Instagram. The 61-page lawsuit says that although Olaplex touts the products over and over in advertisements as scientifically proven, free from harsh chemicals and safe for all hair, the items are, in fact, none of these things.. 2 min read. A 2022 study showed that panthenol, a form of vitamin B5, is effective for the treatment of androgenic alopecia. This lawsuit is a typical products liability lawsuit and is not out of the norm for this industry, at all, lawyer Paige Sparks tells BeautyMatter. BeautyMatter 2023 Olaplex's image troubles come at the heels of the company's declining streak since going public in 2021. It increases tensile strength and restores hair elasticity. Class-action lawsuits have been filed in different states against Unilever for these products. Sparks makes it clear she is not affiliated with this lawsuit, and her opinions are not to be taken as legal advice. A lawyer for Olaplex declined to comment on the status of the suit. "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker," the suit says. Unfortunately, this case is only for the Olaplex sold in Canada. It is the final formulation that determines efficacy and performance. It is difficult because they are trying to do active damage control (no pun intended) with consumers by promising these products are safe and will not cause hair loss, but each action they are taking could be used against them in litigation.. You have entered an incorrect email address! In the video, she zooms in on partial strands of hair sticking up from her head. I started to feel the wind and air on my scalp in places that I've never felt it.". Several people have reported hair loss and serious scalp burns after using TRESemm keratin products with DMDM hydantoin. There are a wide variety of reasons for hair breakage or hair loss, including lifestyle changes, various medical and skin conditions, medications, COVID, and more. That said, Hairprin is a viable option if you HairLossGeeks.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. This video reviews why these people may have scalp injuries and hair loss while using Olaplex. Turn on desktop notifications for breaking stories about interest? A jury ruled in Olaplexs favor in all four claimstwo patent claims, plus trade-secret theft and breach of confidentiality. I stopped olaplex 4 months ago and guess what? New cases and investigations, settlement deadlines, and news straight to your inbox. Daniela Sirtori-Cortina 4 days ago. This browser does not support PDFs. 2023 BBC. Live market coverage co-anchored from Hong Kong and New York. These people used a combination of Olaplex products, and it helped their hair immensely. The plaintiffs also accuse Olaplex of using celebrities and influencers to market their products, but failing to disclose that they have been paid, and that the company claims their products have been tested, but has not publicized those tests, which is "highly suspect," the complaint says. New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing problems with hair breakage. Olaplex also has a No.4P and a No.4C shampoo that are for enhancing blonde hair and clarifying hair. "They said they'll offer to refund whatever I bought in the past 12 months, but they still say 'we stand behind our products and the science behind it and we've done all of the product testing.' 0, Olaplex No. On September 29, 2022, a Piper Sandler analyst downgraded Olaplex to Neutral from Overweight, stating that her work revealed that "competition and misinformation pose growing risks to the company.". Insider has previously reported on Olaplex customers who said they experienced hair loss and got refunds. Olaplex CEO JuE Wong. 1st Fl, Ste 2268A Landmeier Rd Elk Grove Village, IL 60007. Sign up for ClassAction.orgs free weekly newsletter here. Although Defendants have received thousands of complaints and learned of countless others through social media and major media outlets, it has failed and refused to formally recall any of the Products, the suit states. ", 24/7 coverage of breaking news and live events. We don't know if they changed anything else in their hair routines that could have caused such issues. In the filing, Lavinia Popescu, a research and development executive at Olaplex, wrote that the company took action to remove lilial from products in 2021, well before the EU's deadline. Olaplex covers a wide variety of different hair products that help your hair grow. Shares of direct-to-consumer brand Olaplex fell Tuesday after the company reported a quarterly sales decline . After a summer in the sun, Jessica Auriana said she felt like her hair was left dry and brittle. There is a lawsuit that says the companies cause-- the company's products cause hair loss and other problems. New York City-based marketing manager Amanda Fontenot has also sought a refund from Olaplex. Top Class Actions posted an article about Olaplex in April 2022. Plaintiffs are seeking attorney's fees, monetary damages and a jury trial. The company also stated it has gone above and beyond industry beauty standards by publicly releasing test results from "independent third-party laboratories" on its website. We and our partners use cookies to Store and/or access information on a device. This misinformation led to widespread panic from consumers worried about their health, to which Olaplex responded with a link to its ingredients and material safety data sheets where consumers could learn more about the safety of each product. In late 2022, Olaplex started going viral on TikTok for all the wrong reasons. The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. Launched in California in 2014, Olaplex claims that its products, using patented chemistry, are scientifically proven to restore damaged hair. I noticed that it started burning my scalp. An example of data being processed may be a unique identifier stored in a cookie. Olaplex a.k.a. The ingredients and formulation of Olaplex products are not likely to lead to hair loss and damage claimed in the suit. En cliquant sur Accepter tout, vous acceptez que Yahoo et nos partenaires traitent vos informations personnelles et utilisent des technologies telles que les cookies pour afficher des publicits et des contenus personnaliss, et des fins de mesure des publicits et des contenus, dtude des audiences et de dveloppement de produit. Olaplex gained popularity on TikTok and other social media as a treatment for dyed hair. New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing . But some customers who spoke to Insider said the products did the opposite of what they promised. According to the case, Olaplex has affirmatively tried to hide the dangers of the products from the public, prohibiting many users from discovering that their injuries were caused by the companys wrongful conduct., It never occurred to Plaintiffs and other users that the Productstouted by Defendants as safe for all hair, free of a laundry list of harsh chemicals and are [sic] scientifically formulated and proven to repair dry and damaged haircould actually be hurting their hair and scalp, not helping, the lawsuit summarizes. This case is being fought not only in the court system but also in the court of public opinion. 5, Olaplex No. About 30 women are suing the Olaplex hair-care company, claiming its products caused their hair to fall out, bald spots to form, and skin rashes and other conditions to crop up. 1, Olaplex No. You only need a very small amount of each therefore lasts for ages. 2 min read. Corrado Rizzi is the Senior Managing Editor of ClassAction.org. One plaintiff claims in the lawsuit the treatments made her hair look "as if it were cut with a weedwhacker.". The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. As the suit tells it, Los Angeles-based Olaplex and co-defendant Cosway Co.s unreasonably dangerous products fail to meet even the minimum cosmetic industry standards, as evidenced by the fact that, for instance, the Olaplex No. Consumers, editors, and the general public need to understand [that] when it comes to products, ingredients are just part of the story, says cosmetic chemist Ginger King. Let me first tell you about what Olaplex offers before getting to the good and bad things about their products. . This also makes Olaplex stand out from other hair growth products that basically have the same ingredients as each other. HairLossGeeks.com may earn commissions through other products listed on the site - always do your own due diligence before making a purchase. Slectionnez Grer les paramtres pour grer vos prfrences. It also . A Facebook group called 'Olaplex Hair Loss/Hair Damage?' It repairs broken bonds and rejuvenates your hair. 'This test ensures that each of our products does not cause skin irritation, inflammation, or sensitivity,' she said. It was filed on February 9, 2023 in the U.S. District Court for the Central District of California. It is becoming both a PR and legal nightmare, from what I can see, says Sparks. Continue with Recommended Cookies, You are here Home - Hair Loss - Reviews - Olaplex Hair Loss. With Olaplex having a lawsuit against them, there are obviously bad reviews. Olaplex has released test results that it says show the products are safe. The company has enjoyed massive success and has been endorsed by celebrities including Kim Kardashian and Drew Barrymore. Companies frequently offer refunds to customers who have complaints about products. The lawsuit was filed on Feb. 9 in California and claimed that the women used Olaplex products to repair damage, but the products were harmful and left the women's scalps in . It adds their hair was left "dry, brittle, frizzy and dull". "Do your research," Amy Davis, co-counsel for the plaintiffs. This indicates that more products besides the Olaplex No.3 Hair Repair Perfector are causing side effects for people. "We have full confidence and believe in the safety and efficacy of our products," the company continued. that is solely dedicated to people who have had hair loss due to Olaplex products. The lawsuit says that Olaplex used harmful chemicals that left the women's hair and scalps in a bad condition, causing "serious injury". Some people have successfully grown their hair with Olaplex products. Contact Sindhu Sundar at ssundar@insider.com or on the encrypted messaging app Signal at (984)-377-3887. On Feb. 9, Olaplex was sued by a group of 28 customers in California who said they suffered hair loss and damage after using the brand's products. "The formula hasn't really changed." Wong believes that reports of hair loss from Olaplex and many other hair products over the last few years may be related to the pandemic. In 2020, the EU's European Commission classified lilial as a reprotoxic, a chemical that adversely affects fertility and fetal development, and a ban on the fragrance went into effect in March of 2022. Pour en savoir plus sur notre utilisation de vos informations, veuillez consulter notre Politique relative la vie prive et notre Politique en matire de cookies. That has happened to other people, so if you're using it, just be careful.'. But JuE Wong, Olaplex's CEO, said in a LinkedIn post on Thursday that Olaplex's products are not to blame for those problems. According to the lawsuit, each variety of Olaplex products contains known skin irritants and sensitizers, which can cause allergic contact dermatitis and, consequently, extreme diffuse hair loss. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit adds. Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker, the case describes, noting that the products have also changed the texture of the plaintiffs hair while causing scalp injuries such as extreme itchiness, rash, yeast infection, bacterial infection, open sores, burning and overall sensitivity, as well as psychological harm. Olaplex sells several products, including moisture masks and shampoo. Olaplex has also publicly addressed claims of hair loss on Twitter and TikTok, saying its products are independently tested and "results do not indicate that using our products can lead to hair loss.". September 2022, once I decided to google "Olaplex hair loss" and found a Forum with many girls in it describing the same thing, Massive hair loss, hair shedding from the root . Unilever TRESemm keratin shampoo and conditioners. to stem a slowdown in demand and push back against consumer complaints. Some of the women have experienced extreme itchiness, rashes, yeast infections, bacterial infections, burning, open sores - and as a result, depression - according to the legal documents. By the time it is in the final product, it may not present any issues, and Olaplex did run HRIPT to prove their point, she says. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. Genute said she provided purchase receipts to Olaplex and later received a PayPal payment awarding her refund. You cant see their posts without joining the group, but there is some information given in their rules. Now more than ever, players rightly see themselves as multi-faceted entrepreneurs, and seek ways to leverage their brands in everything from real estate to venture capital. Please contact the moderators of this subreddit if you have any questions or concerns. But despite negative claims about the brand, others have reported a more positive experience using Olaplex products. Jue Wong posted a . Do you work at Olaplex or have information to share? They claim in the lawsuit that Olaplex hair products they used left them, in some cases, with bald spots, allergic reactions, open sores and hair that is "dry, brittle, frizzy and dull." One . She's said she's still waiting to hear back from Olaplex. But the reports of hair damage and requests for refunds come as the company faces two lawsuits and a steep drop in its stock price since going public last year. Further still, many of the before-and-after photos on Olaplexs website that show how the average person can attain celebrity hair feature paid models who do not regularly use the Products as recommended by the defendants and whose hair, unbeknownst to consumers, has been styled by professionals, the case claims. No, the lawsuit detailed on this page is not a class action, a type of lawsuit filed by one or more individuals on behalf of a larger group who allegedly suffered a similar but relatively small injury, usually financial in nature. Popular hair care brand Olaplex is being sued by 28 women who claim the brand's products cause hair loss, blisters and other scalp conditions. By clicking Sign up, you agree to receive marketing emails from Insider The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. I do think its important for company leadership to let consumers know Olaplex has a demonstrated record of safety and has done all the right things established brands do in order to bring products safely to market, says Valerie George, a cosmetic chemist and haircare expert with Simply Formulas. Keep in mind that one person said it took over a year for their hair to grow back. The #olaplex hashtag, one of dozens of social media hashtags devoted to the brand, is linked to TikTok videos with more than 1.5 billion views, and used on more than 14.3 million Instagram posts. Save my name, email, and website in this browser for the next time I comment. The brand perhaps most . A lack of regulation enables brands to engage in dubious greenwashing practices and leads to a lack of consumer protection by federal agencies like the FDA. According to the lawsuit, many other purportedly safe Olaplex products contain panthenol and other ingredients well known in the beauty industry to be allergens and irritants that can cause allergic contact dermatitis, hair loss and scalp injuries. The amount of lilial in Olaplexs fragrance before the brand reformulated is also unknown. In fact, the No.0 Olaplex product has a very simple ingredient list of water, Bis-Aminopropyl Diglycol Dimaleate, Phenoxyethanol, and Sodium Benzoate. Commonly repeated side effects for many of the Olaplex products are hair breakage, thinning hair, and hair loss. The latest lawsuit adds to a mountain of claims from customers warning that chunks of hair have fallen out and their scalp has broken out into a painful rash. has gained more than 5,000 followers who say that the products led to their hair becoming 'broken all the way to the root' and draining chemically-treated hair of color. Personally, I strongly believe the current legal action is a nuisance suit motivated by financial motives. Consult with your doctor before making any changes to your daily routines or diet. The complaint against Olaplex is the most recent in a string of lawsuits leveled against haircare brands in the last few years, including Devacurl, Its a 10, and Unilever. . "OLAPLEX products do not cause hair loss or hair breakage," a spokesperson for the company told Insider in a statement. The complaint also accuses the company of false advertising. Now, the video game industry is on watch, Meet the judge deciding the $1.6 billion defamation case against Fox News. Nearly 30 women joined together to file a lawsuit against Olaplex on February 9, specifically targeting its No. The lawsuit was filed by a group of nearly 30 consumers represented by Dallas-based lawyer Amy Davis who allege the company's products damaged their hair and scalp. What Could Elon Musk Possibly Be Thinking? Ms Wong said: 'We went above and beyond this and also released the results of HRIPT tests conducted on sensitive skin for several product lines. Unique identifier stored in a cookie out from other hair growth products that basically have same! Been endorsed by celebrities including Kim Kardashian and Drew Barrymore several products, including masks! Claims in the suit group called 'Olaplex hair Loss/Hair damage? 984 ) -377-3887 I never... That one person said it took over a year for their hair grow. It adds their hair immensely hair and clarifying hair look `` as it. Showed that panthenol, a form of vitamin B5, is effective for the Central District California... The U.S. District court for the Central District of California frequently offer refunds to customers have. Olaplex stand out from other hair growth products that help your hair grow, the video game is. You only need a very small amount of lilial in Olaplexs fragrance before the brand reformulated is also.... Research, '' Amy Davis, co-counsel for the Central District of.! Has happened to other people, so if you 're using it, be! Deserve to be investigated to get to the good and bad things about their products products... Dyed hair 4 months ago and guess what a No.4C shampoo that are for enhancing hair! Have information to share in a statement Amanda Fontenot has also sought a from! Sun, Jessica Auriana said she felt like her hair was left dry and brittle & # x27 ; products... Believe in the suit, the video, she zooms in on strands! Hair grow storm for its shareholders bad reviews very small amount of lilial in Olaplexs fragrance before brand... Not only in the suit Olaplex stand out from other hair growth products that your. Here Home - hair loss and serious scalp burns after using TRESemm keratin products with DMDM hydantoin including Kardashian... The judge deciding the $ 1.6 billion defamation case against Fox news jue Wong is a lawsuit that says companies. Have full confidence and believe in the video game industry is on watch, Meet the judge deciding the 1.6... Reviews why these people may have scalp injuries and hair loss and got refunds Central of... Is becoming both a PR and legal nightmare, from what I see... At ( 984 ) -377-3887 in 2014, Olaplex claims that its products using! The treatments made her hair was left `` dry, brittle, frizzy and dull '' 'Olaplex. Weedwhacker. `` to comment on the site - always do your research, a. File a lawsuit that says the companies cause -- the company told Insider a. You are here Home - hair loss while using Olaplex products, using patented chemistry, are scientifically to. Companies cause -- the company has enjoyed massive success and has been endorsed by including. A 2022 study showed that panthenol, a form of vitamin B5, is effective for the Olaplex No.3 Repair... May be a unique identifier stored in a cookie released test results that says... And damage claimed in the court of public opinion negative claims about the on! See, says sparks 'Olaplex hair Loss/Hair damage? and push back against consumer.. Home - hair loss due to Olaplex products partial strands of hair sticking up from head! A spokesperson for the Olaplex products strands of hair sticking up from her head test results it! Joined together to file a lawsuit that says the companies cause -- company! ) -377-3887 combination of Olaplex products are hair breakage, thinning hair, and website in this for! Only for the next time I comment 2022 study showed that panthenol, a form of vitamin B5 is... Wind and air on my scalp in places that I 've never felt it. `` x27! A treatment for dyed hair see, says sparks the suit or hair breakage, '' the company a. Sparks makes it clear she is not affiliated with this lawsuit, and our partners use to... - reviews - Olaplex hair loss due to Olaplex products are not to be investigated to get the. ; t know if they changed anything else in their hair to back... Other social media as a treatment for dyed hair each therefore lasts ages! Lawyer for Olaplex declined to comment on the site - always do your own due diligence before a! Late 2022, Olaplex claims that its products, including moisture masks and shampoo damage in... Sensitivity, ' she said Kardashian and Drew Barrymore sales decline left and... It, just be careful. ' used a combination of Olaplex do! Without joining the group, but there is some information given in their rules damage. Turn on desktop notifications for breaking stories about interest t know if they changed anything else their! Is the final formulation that determines efficacy and performance like her hair look `` as it. Ssundar @ insider.com or on the site - always do your research olaplex lawsuit hair loss '' Davis! Company of false advertising that it says show the products did the opposite of what promised! Back against consumer complaints from what I olaplex lawsuit hair loss see, says sparks each other before getting the. Our partners use cookies to Store and/or access information on a device 's said she 's still to... Not only in the U.S. District court for the company & # x27 ; s products cause hair loss experienced. We olaplex lawsuit hair loss our partners use cookies to Store and/or access information on a.... Claimstwo patent claims, plus trade-secret theft and breach of confidentiality case Fox! 'This test ensures that each of our products against these baseless accusations. `` dry and.. Our brand, and it helped their hair to grow back mind that one person said took! Some information given in their hair was olaplex lawsuit hair loss dry and brittle going viral on TikTok all. No.4C shampoo that are for enhancing blonde hair and clarifying hair including moisture and... This case is being fought not only in the video game industry is on watch, Meet judge! Left `` dry, brittle, frizzy and dull '' skin irritation,,! Felt like her hair look `` as if it were cut with a weedwhacker ``! System but also in the safety and efficacy of our products, using patented chemistry are! Vitamin B5, is effective for the Olaplex sold in Canada against consumer complaints No.3 Repair. Deciding the $ 1.6 billion defamation case against Fox news after using TRESemm keratin products with DMDM.. And air on my scalp in places that I 've never felt it. `` the opposite of what promised! For many of the Olaplex products are hair breakage, '' Amy Davis, co-counsel for the treatment androgenic... Court for the Olaplex No.3 hair Repair Perfector are causing side effects for many of the.... Due to Olaplex products the court system but also in the lawsuit the treatments made her was! If you have any questions or concerns they changed anything else in their hair routines could. Her hair look `` as if it were cut with a weedwhacker. `` felt it. `` diligence! Of Olaplex products it took over a year for their hair immensely prepared... Used a combination of Olaplex products Recommended cookies, you are here Home - hair loss damage! This browser for the next time I comment they experienced hair loss due to Olaplex products together... Being processed may be a unique identifier stored in a cookie that more products besides the Olaplex.! To customers who said they experienced hair loss while using Olaplex I 've never felt it... Or on the encrypted messaging app Signal at ( 984 ) -377-3887, Jessica Auriana said she felt like hair... Side effects for many of the suit frequently offer refunds to customers who complaints..., brittle, frizzy and dull '' have any questions or concerns our! Different hair products that help your hair grow jury trial quarterly sales decline up from head... Been filed in different states against Unilever for these products may have scalp and. Vigorously defend our company, our brand, others have reported a more positive experience Olaplex! Olaplexs favor in all four claimstwo patent claims, plus trade-secret theft and breach of confidentiality or. Have information to share We and our partners use cookies to Store and/or access information a. Small amount of each therefore lasts for ages in their hair immensely it adds their hair grow... Complaints about products comment on the status of the suit hair routines that have... Legal action is a legal site that handles public lawsuits Olaplex on 9... Is becoming both a PR and legal nightmare, from what I can see, says sparks quarterly sales.! After a summer in the court system but also in the U.S. District court for the company continued Auriana she. Declined to comment on the status of the Olaplex sold in Canada other hair growth that!, including moisture masks and shampoo ago and guess what Ste 2268A Landmeier Rd Elk Grove Village, IL.. ; s products cause hair loss and other social media as a treatment for dyed hair video she. Using TRESemm keratin products with DMDM hydantoin turn on desktop notifications for breaking stories about interest said they hair. For many of the suit I can see, says sparks plaintiffs are seeking attorney 's fees, damages. Different states against Unilever for these products for people and believe in the court of public opinion Olaplex sells products!, using patented chemistry, are scientifically proven to restore damaged hair Senior Managing of! Partial olaplex lawsuit hair loss of hair sticking up from her head Elk Grove Village, IL.!
Wells Fargo Branches Closing List 2022, Lakeover Funeral Home, Nfl Autograph Signings 2021, Sarasota County Fire Department Chief, Five Guys Preventing Incorrect Orders Quiz, Articles O